Near Field Communication is one of the major talking points at this years Moble World Conference NFC Payments to reach $50 billion by 2014? A recently released report from leading analysts Juniper Research says that Near Field Communication Contactl |
NXP the maker of NFC Chips that enable Near Field Communication Technology expect to ship around 150 million Near Field Communication chips next year. After 10 years this technology will be installed in many of the latest Smart Phones comming to the Market. It will enable NFC Smart phone users to purchase goods directly from their Smart Phones. NXP have said they are working with many of the industry leaders including Google and Microsoft and Google keep telling them to double their output!
Angry Birds And Near Field Communication
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We are integrating QR Codes with NFC Tags in a New Marketing Solution
Near Field Communication Survey
Read The NFC Survey
Near Field Communication Video on YouTube
Welcome to the Future of Marketing
Near Field Communication Security Systems
Learn more about Near Field Communication Technology Here
Near Field Communication marketing initiatives are already being rolled out in many industries and emerging NFC Technology will greatly affect the way brands interact with consumers. Savvy brands and Marketing companies will use Near Field Communication coupled with NFC Smart Poster Technology to connect brands with consumers to delivery information on demand. Using less intrusive ‘Pull’ rather than ‘Push’ marketing strategies the consumer will request marketing messages when and where they wish to receive them [Read more]
Read the Article on Near Field communication in Health Care
Great videos to watch this time from Aalto Entrepreneurship Society
Aalto Entrepreneurship Society is an independent, privately funded student and post-graduate led community initiative. They encourage high-tech, high-growth, scalable entrepreneurship, providing a tight startup community in Northern Europe. Founded in late 2008, Aaltoes believes in grassroots action, self-initiative and lean practices.In short, they want to make an impact and change the culture around us to be bolder, more active and more helping & sharing. We help startup founders learn & develop and support ambitious self-starters and committed community members. In essence, we help startups with the start.
They invited four experts from different industries to share insight on how Near Field Communication Technology is going to evolve and what new business opportunities it wil bring, ie. what kind of NFC startups people should be building. If you are serious about entering the NFC Market Place and offering NFC soloutions then these vidoes are a must for you. People often say their are hardly any NFC phone out there, that's true but it is predicted that by 2014 there will be over 300 Million NFC Smart Phones in use.
The NFC forum have recently released a white paper on NFC Smart Posters you can dowload it by clicking on this link :
NFC Forum white paper on Near Field Communication Smart Posters
Smartphone Users Welcome NFC Technology
Here is a link to a press release from My Voucher codes into how Near Field Communication Technology would be Welcomed by Smart Phone users
Mark Pearson, chairman of the company behind the MyVoucherCodes App, said the following about the results:
“Technology is forever adapting and I think it was only a matter of time before technology would allow people to purchase things with a simple swipe of their mobile phone handset. Whilst it is natural for people to have concerns over the safety of the technology, they must remember that the same issues were raised at the introduction of the chip and pin technology; which is now widely accepted across the world.”
Brilliant Video on Near Field Communication
Near Field Communication Report from
Near Field Communication Smart Phones now in the UK . Leading UK Smart Phone Supplier Clove Technology has the Samsung Nexus S NFC Phone in stock. Super fast Google OS 'Gingerbread' and features that rival more expensive Smart Phones this is a really Smart Phone at a Smart Price. We have recently aquired this phone from Clove and their service, communication and back up is second to none.
http://www.clove.co.uk/google-nexus-s
In the Development News portion of the show they covered (NFC) Near Field Communications and its exciting future as a new feature of Android
Click this link for details the Near Field Communtion piece is 1.42 into the show
An Introduction to Near Field Communication (NFC)
Near Field Communication (NFC) technology establishes mutual reciprocal wireless communication between two devices at short-range. The idea stemmed from Radio Frequency Identification (RFID) technology and allows users to maximise communication and applications. Applications could be file sharing, purchasing tickets and much more. This is an incredibly handy tool for a wide spectrum of consumers.
Bluetooth may have a speedier maximum data transfer rate than NFC, while still being classed under the short-range communicative technology, but Near Field Communication (NFC) far exceeds Bluetooth when focusing on its user friendly template and optimum security. With the ability to transfer data across a 10cm distance, NFC will allow the user to access a range of services such as paying for public transport. This invaluable tool stores your information so that there is no need to ‘pair’ devices in order to authenticate. Because this technology was borne from RFID, Near Field Communication (NFC) is fully compatible with RFID. Another great feature of NFC is that it uses considerably less power than Bluetooth and can still work if the receiver is not powered.
With its incredible flexibility and huge spectrum of applications, NFC has been established for having the capacity to evolve into a wide variety of connected devices. INSIDE Contactless is a company determined to promote NFC as a safe, speedy and consistent tool for a plethora of transactions such as payments, access control, transportation and electronic identification. INSIDE is a semi conductor provider and they are the driving force behind NFC’s global promotion. INSIDE are using NFC within PC peripherals, mobiles, key fobs, smart cards and Point of Sale (POS). It has been shown that Near Field Communication (NFC) is most widely used within the mobile phone arena, based on consumer activities.
Challenges for the Mass adoption of NFC
There is still a way to go for Near Field Communication (NFC) to accomplish an optimum of mass market rollout. This is because there are over four billion mobile phones and one billion smart cards in use globally, however NFC has as yet fully tapped into this potential. There are barriers behind accomplishing this but the general mobile industry is working hard to overcome these barriers and deliver a successful international rollout. The projection shown by respected analysts Juniper Research, shows statistics that estimate a one in six NFC mobile usage by 2014. In this fast moving marketplace these projections may be well off the mark for it was thought that NFC enabled phones would be mostly restricted to the Smart Phone segment but in early 2011 a number of phone manufacturers announced they would be producing simple NFC enabled mobiles.
In order for this to happen, it is imperative that the major players within the global mobile system work together. This will include mobile operators, device manufacturers, banks, service providers and third parties. This is starting to happen with the development of new NFC devices and services within Banka Koper, Mastercard Europe and Mobitel in Slovenia. By using contactless payment services such as MasterCard payPass technology and Visa's payWave it will offer a speedy, simplified and secure way of paying by tapping the device on a reader connected to a POS terminal a NFC Reader.
Mobiwire formerly Sagem Wireless are one of the companies leading the way with committing to developing new, state of the art devices that will embed NFC technology as an efficient application. An example of this would be Sagem’s CosyPhone. CosyPhone has integrated NFC technology and is focused on the over 50’s market whereby offering a simple tool specifically tailored to suit lifestyle requirements. An example of this would be the ability for Near Field Communication (NFC) to allow the over 50’s to access pre configured services such as shortcut calls to friends, family and their doctor. It can even help with the weekly shopping. There is even the option of simplifying greetings by allowing pre configured text messages to be sent to loved ones.
Without the co-operation of companies within the mobile arena then the mass integration of Near Field Communication (NFC) will not be possible. This is very important because NFC relies on the birth of new connected services and revenue in order to be implemented globally. Another key player for the implementation of NFC Technology are the credit card companies and banks. This is because they will need to create a secure setting for payment transactions using NFC.
There are many hurdles to overcome in order to make this a global success but it has been shown that 2010 is the year to pin point the big mover and shakers within the NFC arena.
Near Field Communication (NFC) is coming to life
Technology is rapidly changing, which means, mobile devices are changing. Smart Phones have introduced the mobile data services to consumers driven by desire for more efficient tools. The potential for Near Field Communication (NFC) driven devices to create a huge influx of revenue has been noted by key players and this is reflected by market driver statistics. Developing their own NFC brands and tapping into the market that the SmartPhone and App Store reign over has become a key focus for operators. They wish to create their own brands targeted at specific consumers and using NFC to optimise their products. Operators realise that NFC enabled devices have the capacity to change the way we pay for our goods and services, access information, and transfer data permanently.
The Centre Pompidou in Paris rolled out an innovative project called the Smart Muse. Using NFC Technology, visitors carried a Sagem Wireless NFC-enabled mobile phone while looking at exhibits. This mobile allows visitors to access artist history, videos and interviews while looking at a specific art work. With the ability to share this information and exhibitions via the Facebook site, it has become an incredibly popular tool. The Teen Gallery, opening later this year, is another gallery that will roll out this technology. The first city to use NFC Technology within its touring operations is Nice, South of France. Smart Muse joins Sagem Wireless, INSIDE Contactless and CONNECTHINGS in partnership to deliver a highly innovative service. CONNECTHINGS are a pioneer in developing tags and contextualized-location and time-based-content management systems. This state of the art service has been funded using a grant from France’s Ministry of Economy, Industry and Employment.
There are unlimited possibilities when thinking about where to implement NFC technology. The world is evolving at such a rate and consumers are becoming more aware of which devices would help make their lives easier, that implementing NFC within the field will generate unlimited applications.
NFC applications
the first stage of NFC implementation was within the payment and ticketing area of transportation. As can be seen, pilots have proved to be extremely positive and new ways are being formulated to tap into the connectivity enablers. As NFC compatible devices increase, key operators are increasingly working in partnership to form an infrastructure that will house the global explosion of NFC technology.
One of the best blogs on (NFC) Near Field Communication can be found by clicking this link. C. Enrique Ortiz (CEO) is a mobile specialist, technologist, author and developer based in Austin, Texas. Read his article: Mobility 2011: The Year of NFC
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