Near Field Communication (NFC) will be the buzzword
Every Mobile World Congress has a buzzword - more often than not an acronym - and this year it is likely to be NFC - Near Field Communication. NFC is the technology that allows mobile phones to be turned into payment devices, replacing credit cards, loyalty cards, travel cards and other vouchers.
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BMW are working on a Near-Field Communication (NFC) enabled fob that will act as a car key, train ticket and make purchases. BMW announced that they are working with transport companies, financial institutions and companies involved in the hospitality business. I'm not 100% sold on this as I'm sure that in the very short space of time will see NFC Smart Phones morph into completly new beasts. I predict tha
An Introduction to Near Field Communication (NFC)
Near Field Communication (NFC) technology establishes mutual reciprocal wireless communication between two devices at short-range. The idea stemmed from Radio Frequency Identification (RFID) technology and allows users to maximise communication and applications. Applications could be file sharing, purchasing tickets and many more. This is an incredibly handy tool for a wide spectrum of consumers.
Bluetooth may have a speedier maximum data transfer rate than NFC, while still being classed under the short-range communicative technology, but Near Field Communication (NFC) far exceeds Bluetooth when focusing on its user friendly template and optimum security. With the ability to transfer data across a 10cm distance, NFC will allow the user to access a range of services such as paying for public transport. This invaluable tool stores your information so that there is no need to ‘pair’ devices in order to authenticate. Because this technology was borne from RFID, Near Field Communication (NFC) is fully compatible with RFID. Another great feature of NFC is that it uses considerably less power than Bluetooth and can still work if the receiver is not powered.
With its incredible flexibility and huge spectrum of applications, NFC has been established for having the capacity to evolve into a wide variety of connected devices. INSIDE Contactless is a company determined to promote NFC as a safe, speedy and consistent tool for a plethora of transactions such as payments, access control, transportation and electronic identification. INSIDE is a semi conductor provider and they are the driving force behind NFC’s global promotion. INSIDE are using NFC within PC peripherals, mobiles, key fobs, smart cards and Point of Sale (POS). It has been shown that Near Field Communication (NFC) is most widely used within the mobile phone arena, based on consumer activities.
Challenges for the Mass adoption of NFC
There is still a way to go for Near Field Communication (NFC) to accomplish an optimum of mass market rollout. This is because there are over four billion mobile phones and one billion smart cards in use globally, however NFC has as yet fully tapped into this potential. There are barriers behind accomplishing this but the general mobile industry is working hard to overcome these barriers and deliver a successful international rollout. The projection shown by respected analysts Juniper Research, shows statistics that estimate a one in six NFC mobile usage by 2014. In this fast moving marketplace these projections may be well off the mark for it was thought that NFC enabled phones would be mostly restricted to the Smart Phone segment but in early 2011 a number of phone manufacturers announced they would be producing simple NFC enabled mobiles.
In order for this to happen, it is imperative that the major players within the global mobile system work together. This will include mobile operators, device manufacturers, banks, service providers and third parties. This is starting to happen with the development of new NFC devices and services within Banka Koper, Mastercard Europe and Mobitel in Slovenia. By using contactless payment services such as MasterCard payPass technology and Visa's payWave it will offer a speedy, simplified and secure way of paying by tapping the device on a reader connected to a POS terminal a NFC Reader.
Sagem Wireless are one of the companies leading the way with committing to developing new, state of the art devices that will embed NFC technology as an efficient application. An example of this would be Sagem’s CosyPhone. CosyPhone has integrated NFC technology and is focused on the over 50’s market whereby offering a simple tool specifically tailored to suit lifestyle requirements. An example of this would be the ability for Near Field Communication (NFC) to allow the over 50’s to access pre configured services such as shortcut calls to friends, family and their doctor. It can even help with the weekly shopping. There is even the option of simplifying greetings by allowing pre configured text messages to be sent to loved ones.
Without the co-operation of companies within the mobile arena then the mass integration of Near Field Communication (NFC) will not be possible. This is very important because NFC relies on the birth of new connected services and revenue in order to be implemented globally. Another key player for the implementation of NFC Technology are the credit card companies and banks. This is because they will need to create a secure setting for payment transactions using NFC.
There are many hurdles to overcome in order to make this a global success but it has been shown that 2010 is the year to pin point the big mover and shakers within the NFC arena.
Near Field Communication (NFC) is coming to life
Technology is rapidly changing, which means, mobile devices are changing. Smart Phones have introduced the mobile data services to consumers driven by desire for more efficient tools. The potential for Near Field Communication (NFC) driven devices to create a huge influx of revenue has been noted by key players and this is reflected by market driver statistics. Developing their own NFC brands and tapping into the market that the SmartPhone and App Store reign over has become a key focus for operators. They wish to create their own brands targeted at specific consumers and using NFC to optimise their products. Operators realise that NFC enabled devices have the capacity to change the way we pay for our goods and services, access information, and transfer data permanently.
There are unlimited possibilities when thinking about where to implement NFC technology. The world is evolving at such a rate and consumers are becoming more aware of which devices would help make their lives easier, that implementing NFC within the field will generate unlimited applications.
the first stage of NFC implementation was within the payment and ticketing area of transportation. As can be seen, pilots have proved to be extremely positive and new ways are being formulated to tap into the connectivity enablers. As NFC compatible devices increase, key operators are increasingly working in partnership to form an infrastructure that will house the global explosion of NFC technology.
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payWave Contactless Payments
Near Field Communication | NFC | NFC Devices | NFC Chips | NFC Readers | NFC Smart Phones | NFC Tags | NFC Payments